Modern Launch
Insights, tips, and resources to help startups and established firms learn how to develop software and thrive in the world of technology.
The Ultimate Guide to Creating Effective Landing Pages for Lead Generation
An astounding 80% of users leave a landing page within just 15 seconds. 15 seconds is all you have to convince the user that it's worth sticking around and learning more about your business and its offerings. The competition for a user’s attention is fierce. How do...
How to Create an Effective Landing Page for Your Product
Product landing pages have become a standard feature for businesses worldwide. However, there's a clear distinction between just having a landing page and having one that genuinely engages and converts visitors. Many businesses invest heavily in these pages, but only...
The Ultimate Guide to Successful Market Testing Strategies
Effective market testing is the cornerstone of a successful business plan. The software industry is dynamic, with rapidly changing technologies all chasing to meet the evolving needs, wants, and preferences of modern consumers. Through market testing, you can identify...
Uncovering the Secrets of Your Competitors’ Strategies through Research Techniques
In business, as in most aspects of life, knowledge is power. Having an intimate understanding of your competitors' strategies is more than just an advantage – it's a necessity. The power of such knowledge cannot be understated for shaping strategic decisions that can...
How Startups Can Benefit from Effective Market Research Practices
Starting a new business is no small feat. There are many questions to answer: Who are your potential customers? What are their needs and pain points? How can your product or service meet these needs? Where are the opportunities in the market? All these queries and...
The Art of Creating a Killer Software Prototype: Step-by-Step Guide
In the dynamic realm of software development, the act of crafting a software prototype serves as a bridge, transforming nebulous ideas into tangible, interactive models. This process brings your software vision to life, offering stakeholders a tantalizing glimpse of...
The Power of Software Prototyping: Why Every Company Should Use It
Software development, much like any form of creativity or engineering, is a complex process that necessitates an intricate blend of technological know-how, strategic planning, and precise execution. In the midst of all this complexity, software prototyping really...
The Importance of Product Validation for Your Business
Market trends are fluctuating rapidly, with consumer demands and preferences changing like never before. This dynamic business environment forces companies to stay informed and deliver offerings that hit the mark every time. This is where the process of product...
How to Conduct Target Audience Analysis for Your Business
Some websites majorly miss the mark. If you’ve ever visited one of these poorly researched and designed websites, you might have struggled to find what you were looking for or felt confused by the site’s messaging or layout. Chances are the website...