Modern Launch

Insights, tips, and resources to help startups and established firms learn how to develop software and thrive in the world of technology.

The Benefits and Challenges of Bootstrapping a Startup

The Benefits and Challenges of Bootstrapping a Startup

Starting a business can be a daunting task, especially if you don't have access to significant funding or resources. However, many entrepreneurs have found success by taking the bootstrapping route, which involves starting and growing a business with minimal to no...

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The Importance of a Powerful Call to Action

The Importance of a Powerful Call to Action

When it comes to creating a successful marketing strategy, having a powerful call to action (CTA) is crucial. A CTA is a statement or button that prompts the audience to take a specific action, such as making a purchase or signing up for a newsletter. A clear and...

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Defining Your Startup’s Minimum Viable Product

Defining Your Startup’s Minimum Viable Product

What is a Minimum Viable Product (MVP)? A Minimum Viable Product is a simple but workable version of your startup’s product idea. It’s the first real market test of your big idea and allows the concept to shine without investing lots of time, resources, and money. An...

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Scaling a Startup – 4 Strategies for Success

Scaling a Startup – 4 Strategies for Success

Startups start small, from an idea, but can turn into billion-dollar unicorns like Amazon, Airbnb, and Uber. While only 0.00006% of startups turn into unicorns, startups can still scale into incredibly successful and lucrative businesses worth millions or hundreds of...

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