by Modern Launch | Sep 20, 2023 | Market Research, Market Testing, Product Validation, UI/UX
In the digital realm, every click, every swipe, and every moment of hesitation tells a story. But how do you decode this user experience and use it to better your app or website? The answer lies in asking the right questions. You don’t necessarily need a large group... 
by Modern Launch | Aug 9, 2023 | Market Research, Market Testing, Product Validation, Prototyping
Effective market testing is the cornerstone of a successful business plan. The software industry is dynamic, with rapidly changing technologies all chasing to meet the evolving needs, wants, and preferences of modern consumers. Through market testing, you can identify... 
by Modern Launch | Aug 4, 2023 | Market Research, Product Validation
In business, as in most aspects of life, knowledge is power. Having an intimate understanding of your competitors’ strategies is more than just an advantage – it’s a necessity. The power of such knowledge cannot be understated for shaping strategic... 
by Modern Launch | Jul 26, 2023 | Market Research, Product Validation
Starting a new business is no small feat. There are many questions to answer: Who are your potential customers? What are their needs and pain points? How can your product or service meet these needs? Where are the opportunities in the market? All these queries and... 
by Modern Launch | Jun 23, 2023 | Market Research, Product Validation
Some websites majorly miss the mark. If you’ve ever visited one of these poorly researched and designed websites, you might have struggled to find what you were looking for or felt confused by the site’s messaging or layout. Chances are the website...