by Modern Launch | Sep 20, 2023 | Market Research, Market Testing, Product Validation, UI/UX
In the digital realm, every click, every swipe, and every moment of hesitation tells a story. But how do you decode this user experience and use it to better your app or website? The answer lies in asking the right questions. You don’t necessarily need a large group... 
by Modern Launch | Aug 31, 2023 | Landing Page, Online Presence, Product Validation, Website Design
An astounding 80% of users leave a landing page within just 15 seconds. 15 seconds is all you have to convince the user that it’s worth sticking around and learning more about your business and its offerings. The competition for a user’s attention is fierce. How... 
by Modern Launch | Aug 18, 2023 | Online Presence, Product Validation, Prototyping, UI/UX, Website Design
Product landing pages have become a standard feature for businesses worldwide. However, there’s a clear distinction between just having a landing page and having one that genuinely engages and converts visitors. Many businesses invest heavily in these pages, but... 
by Modern Launch | Aug 9, 2023 | Market Research, Market Testing, Product Validation, Prototyping
Effective market testing is the cornerstone of a successful business plan. The software industry is dynamic, with rapidly changing technologies all chasing to meet the evolving needs, wants, and preferences of modern consumers. Through market testing, you can identify... 
by Modern Launch | Aug 4, 2023 | Market Research, Product Validation
In business, as in most aspects of life, knowledge is power. Having an intimate understanding of your competitors’ strategies is more than just an advantage – it’s a necessity. The power of such knowledge cannot be understated for shaping strategic... 
by Modern Launch | Jul 26, 2023 | Market Research, Product Validation
Starting a new business is no small feat. There are many questions to answer: Who are your potential customers? What are their needs and pain points? How can your product or service meet these needs? Where are the opportunities in the market? All these queries and...